I co-founded FF Studio, a service design and technology practice, and ran it between 2022-2025.
I've worked with the Premier League, the British Library, the Open University, the Government Digital Service, Sainsbury's, Allstate, Soho House, Resonance FM, Barclays, Dot Everyone, Sony Music, and Wichita Recordings.
Previously head of user-centred design in Screening at the NHS, lead service designer at GDS on GOV.UK and GOV.UK Verify, product manager at Co-op Digital, Pivotal Labs, and senior producer at With Associates. Before working in digital, I worked in the music industry managing bands signed to major and independent labels.
In my spare time, I write a newsletter about how money works, jazz about with my dog Pepsi in the South Downs, and swim in the sea at Hove Beach.
If you'd to talk about working together, drop me a note to ag@firstnamelastname dot com.
I am on Bluesky.